4 - Personnel and job roles


Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

(Group task done with Benji and Harrison)

 Advertising Job Roles

 - Account manager

 - Market director

 - Production manager

 - Brand strategist

 - Media planner

 - Digital strategist

 - Creative director

 - Design director

 - Art director

 - Graphic designer

 - Illustrator

 - Web developer

 - Social media manager

 - Producer

 - Copy writer

 - Public relations officer

 - Admin

 - Market researcher

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