7 - Create the adverts
Learning
Outcome 3 (U20): Be
able to produce the planned media components
Below are the three different media components which we have created, promoting the new Phizzwizzard beverage. The Promotional Video, Billboard and Magazine are all shown.
(Group Task done with Benji and Harrison)
Promotional video
This, below, is our completed Phizzwizard promotional video. The product includes a relatable story with eye-catching visuals and unique effects. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, falling into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. The location used was very basic as a home allows viewers to relate to their own homes. The dress was very formal as we wanted to show that the character had a very long day at his important job which has stressed him out, allowing the Phizzwizard we are advertising to relax him.
Billboard advert
This below is our promotional billboard. Our exotic colour scheme and having the can lying in the sand makes the beverage look extremely refreshing. This billboard has our slogan in large, clear writing so that all passing vehicles, pedestrians will be able to read it easily. As well as this we have shown our website link and social media hashtag, allowing viewers to find Carters soft drinks on all platforms. The logo is clear and the black-white effect shows consistency over the different forms we have used. This product contains all of the codes and conventions required in the client brief.
Audience feedback
We conducted this research so that we could identify how our target audience reacted to out promotional video, giving us useful feedback. The feedback will allow us to make improvements and changed as wished by our target audience, leading to a better final product. This will also be able to dictate wether our promotional video is going to be successful or not. We hope to receive positive feedback as this will show that our product meets the codes and conventions of a promotional advert. Constructive feedback will also be extremely useful as it will allow us to better our product.
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product
We had to follow key codes and conventions when creating our promotional material as they allowed for us to create a better final product. The client brief included these codes and conventions as they wanted our products to be successful. This allowed us to follow the themes they required the promotional content (retro audience) to be based for and target the two demographics. This was done in the video by having the black-white effect for the first few scenes until the drink was consumed. This follows the retro theme that the brand are after. We also used black-white for our magazine ad and billboard ad to keep this consistent theme and share the same message across the different forms. This allows for better brand recognition, leading to increased sales.
The characters used were aged differently so that the video can relate to each targeted demographic. The older worker who came home grumpy after work is relatable for the 30s demographic while the playful, energetic child is relatable to the 13-18 demographic. It is important for characters to be relatable as it allows the audience to associate themselves with the characters. This will allow for a better character to audience link.
Over all of the promotional methods we used, we kept out colour scheme consistent and included the black and white as well as red, pink and green. This will allow us to strengthen Carters brand identity, making them a more popular beverage, allowing them to compete with the market leaders. This also helps Carter stand out from the rest of the market, using their jazzy, vibrant colour scheme. We made the drinks can the main image whilst including the bold slogan, logo and social media hashtags to make the brand easily accessible. This consistency throughout our 3 forms allowed for us to attract the target demographics.
The font we have used for our slogan, we have chosen because it looks a lot like strawberry laces. We have also made the font red as our drink is red and red is the main colour we have used as part of our colour scheme. The string-looking font is used as it promotes the flavour of the drink. We also used strawberry laces in our promotional video, dangling them into the characters mouth in a comedic manner in order to once again promote the flavour.
The locations used in our billboard, magazine and at the very end of our video is beside a swimming pool and also the beach. This is because these are very hot locations which give off a summer-vibe. Hot weather links strongly to cold drinks so by placing the can in these locations, we are showing how refreshing the drink is, making is more desirable. This is positive as Carter want to make their drink look as thirst-quenching as possible, making them more appealable.
(More can be seen under each different form)
Below are the three different media components which we have created, promoting the new Phizzwizzard beverage. The Promotional Video, Billboard and Magazine are all shown.
(Group Task done with Benji and Harrison)
Promotional video
This, below, is our completed Phizzwizard promotional video. The product includes a relatable story with eye-catching visuals and unique effects. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, falling into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. The location used was very basic as a home allows viewers to relate to their own homes. The dress was very formal as we wanted to show that the character had a very long day at his important job which has stressed him out, allowing the Phizzwizard we are advertising to relax him.
Billboard advert
This below is our promotional billboard. Our exotic colour scheme and having the can lying in the sand makes the beverage look extremely refreshing. This billboard has our slogan in large, clear writing so that all passing vehicles, pedestrians will be able to read it easily. As well as this we have shown our website link and social media hashtag, allowing viewers to find Carters soft drinks on all platforms. The logo is clear and the black-white effect shows consistency over the different forms we have used. This product contains all of the codes and conventions required in the client brief.
Magazine advert
This below is our promotional magazine advert. The drink is displayed next to a pool on a warm summers day which once again makes it appear extremely refreshing. We have selected this location as the weather makes the drink more appealing. We have used the same colour scheme here as we have on our other promotional forms, creating consistency, allowing us to build our brand awareness. Our slogan is once again shown very clearly and the price as well as social media platforms are shown, attracting people to our page. We have once again included all of the required codes and conventions listed in the client brief for a magazine.
Audience feedback
We conducted this research so that we could identify how our target audience reacted to out promotional video, giving us useful feedback. The feedback will allow us to make improvements and changed as wished by our target audience, leading to a better final product. This will also be able to dictate wether our promotional video is going to be successful or not. We hope to receive positive feedback as this will show that our product meets the codes and conventions of a promotional advert. Constructive feedback will also be extremely useful as it will allow us to better our product.
Audience Feedback (13-18)
Positive Feedback - Billboard and magazine was very well done (the black and white effect especially), TV advert - overall very good
Improvement - Change subtitles to show a whole frame
Audience Feedback (13-18)
Message of campaign - Takes you back to your youth and brings back childhood memories
Would you purchase the product - Definitely due to good marketing
Audience Feedback (30s retro demographic)
Message of campaign - Funny message, the drink takes you back to your youth due to the story behind the video
Would you purchase the product - Would be interested in trying it due to a good, funny promotional video
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product
We had to follow key codes and conventions when creating our promotional material as they allowed for us to create a better final product. The client brief included these codes and conventions as they wanted our products to be successful. This allowed us to follow the themes they required the promotional content (retro audience) to be based for and target the two demographics. This was done in the video by having the black-white effect for the first few scenes until the drink was consumed. This follows the retro theme that the brand are after. We also used black-white for our magazine ad and billboard ad to keep this consistent theme and share the same message across the different forms. This allows for better brand recognition, leading to increased sales.
The characters used were aged differently so that the video can relate to each targeted demographic. The older worker who came home grumpy after work is relatable for the 30s demographic while the playful, energetic child is relatable to the 13-18 demographic. It is important for characters to be relatable as it allows the audience to associate themselves with the characters. This will allow for a better character to audience link.
Over all of the promotional methods we used, we kept out colour scheme consistent and included the black and white as well as red, pink and green. This will allow us to strengthen Carters brand identity, making them a more popular beverage, allowing them to compete with the market leaders. This also helps Carter stand out from the rest of the market, using their jazzy, vibrant colour scheme. We made the drinks can the main image whilst including the bold slogan, logo and social media hashtags to make the brand easily accessible. This consistency throughout our 3 forms allowed for us to attract the target demographics.
The font we have used for our slogan, we have chosen because it looks a lot like strawberry laces. We have also made the font red as our drink is red and red is the main colour we have used as part of our colour scheme. The string-looking font is used as it promotes the flavour of the drink. We also used strawberry laces in our promotional video, dangling them into the characters mouth in a comedic manner in order to once again promote the flavour.
The locations used in our billboard, magazine and at the very end of our video is beside a swimming pool and also the beach. This is because these are very hot locations which give off a summer-vibe. Hot weather links strongly to cold drinks so by placing the can in these locations, we are showing how refreshing the drink is, making is more desirable. This is positive as Carter want to make their drink look as thirst-quenching as possible, making them more appealable.
(More can be seen under each different form)
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