2 - Discuss technology


Learning Outcome 1 (U24): Understand the products that are produced within and across media industries

P2 (U24) : Explain the use of converging technologies within an identified sector







Clearly, within the advertising industry, convergence is a useful concept, as it allows advertisements to be produced via a limited number of software tools, which can be produced on a limited number of devices. Convergence also means that advertisements can be distributed on the same devices. This reduces costs and labour time significantly.



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