6 - Planning the adverts
Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign (P2 P3 Both group tasks done with Benji and Harrison) Below are the different documents which I have used before and during my project. All of these documents together have allowed for great organisation and efficiency, allowing us to complete the project by our deadline. Project plan for Pre-Production, Production and Post-Production The project plan was created to give us a schedule to follow. This was useful as it allowed us to stay on top of our tasks and work to be completed by our set interim deadlines. Mood board This mood board was used as inspiration for our billboard, magazine and promotional video. This allowed us to brainstorm and come up with di...